UX/UI

UX Design Research

At Alden, we believe that the best user experiences come from a strategic balance of art and science. Over the past decade, we’ve studied these trends and understand how to best achieve stellar user experiences that are backed by relative data and key human behaviors.

Often, we see organizations question conducting proper user research before starting their UX development.
Unfortunately, companies that don’t thoroughly understand their consumers before they start designing often find themselves having to constantly rebuild and redevelop.

Key components of UX research:

– Sales Process Analysis and Reeingineering
– Field Assessments and Benchmarking
– Design Comps and UI prototyping
– User Testing and Analysis
– Business Intelligence Models and KPIs

Design Comps and UI Prototyping

Our UX project flows generally start with a strategic discovery period. In this discovery, our team creates an experience design map that showcases the respected elements of the project’s research, design, and strategy. We then enhance this process with actual visual interface design (aka UI prototyping & design comps).

The goal is to provide our clients with a visual representation of features and the overall flow by utilizing wireframes. As a UX design agency, we execute our solutions in a format that is best for how customers think and visually digest information. This creates a seamless experience where our clients are provided with a clickable prototype to help gain alignment across all team members.

Deliverables: Wireframes, Wireflow, Information Architecture, and Clickable Prototype

User Testing

The value of user testing for enterprise UX efficiency is appreciated, but too many organizations fail to do it.  In 2019, most consumers are accustomed to a high level of UX design and user testing is a critical step that enterprises need to regularly employ.

By undertaking in user testing, organizations learn more about unexpected issues, bugs, and preferences before rolling out a full launch. This allows enterprises to move past initial assumptions and see their products through customers’ clear “real-life” interpretation.

Our data-driven design technology will illuminate any sources of confusion and provide specific guidance on how to improve the overall user experience of the project.

Analytics

Discover how custom-tailored UX solutions will benefit your business.

Our team has transformed some of America’s biggest brands by employing the latest technologies to improve productivity, communication, efficiency, and most importantly, save time and money.

UX Design Research

At Alden, we believe that the best User Experiences come from a strategic balance of art and science. Over the past decade, we’ve studied these trends and understand how to best achieve stellar user experiences that are backed by relative data and key human behaviors.

Often, we see organizations question conducting proper user research, preliminary to building their UX development.
Unfortunately, those that don’t thoroughly understand their consumers before they start designing often find themselves having to constantly rebuild and redevelop.

Key Components of UX research:

– Sales Process Analysis and Reeingineering
– Field Assessments and Benchmarking
– Design Comps and UI prototyping
– User Testing and Analysis
– Business Intelligence Model and KPIs

Design Comps and UI Prototyping

Our UX project flows generally start with a strategic discovery. In this discovery, our team creates an experience design map which will showcase the respected elements of the projects research, design, and strategy. We then enhance this process with actual visual interface design (aka UI prototyping & design comps)

The goal is to provide our clients with a visual representation of features and the overall flow by utilizing wireframes. As any UX design agency, we execute our solutions into a format that is best for how customers think and visually digest information. Allowing a seamless experience where our clients will be provided with a clickable prototype to help gain alignment across all team members.

Deliverables: Wireframes, Wireflow, Information Architecture, and Clickable Prototype

User Testing

The importance of User Testing for enterprise UX efficiency is in high demand and low supply. In 2019, most consumers are already accustomed to a generally high level of UX design and this is something important that enterprises need to continue to employ.

By participating in user testing, organizations learn more about unexpected issues, bugs, and preferences before rolling out into full launch. This allows enterprises to move beyond initial assumptions and see their product in their customers clear “real-life” interpretation.

Our data-driven design technology will illuminate any sources of confusion and provide specific guidance on how to improve the overall user experience of the project.

Analytics (list analytics types for UX)

Discover how custom-tailored UX solutions will benefit your business.

Our team has transformed some of America’s biggest brands by employing these latest technologies that improve productivity, communication, efficiency, and most importantly, time and money.

Experience Matters